Katrina Craigwell: A Century of Brand Transformation


Katrina Craigwell
Global Director, Marketing Innovation, GE Digital

General Electric is a massive and storied company: It operates in 175 countries and it’s been around for nearly 125 years. Katrina Craigwell, Global Director for Marketing Innovation at GE Digital explains how storytelling helps keep a brand new and exciting after more than a century of typecasting.

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