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Conference Report July 13 - 17 | #TechonomyVirtual

Linda Boff on the New GE and the Post-Covid World

Speaker

Linda Boff
Chief Marketing Officer, GE

Interviewer

David Kirkpatrick
Founder and Editor-in-Chief, Techonomy


What’s it like leading marketing and guiding corporate culture while GE undergoes radical transformation? Does the pandemic make that harder, especially when, like Boff, you’re a strong advocate for women?

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