Conference Report July 13 - 17 | #TechonomyVirtual

Linda Boff on the New GE and the Post-Covid World


Linda Boff
Chief Marketing Officer, GE


David Kirkpatrick
Founder and Editor-in-Chief, Techonomy

What’s it like leading marketing and guiding corporate culture while GE undergoes radical transformation? Does the pandemic make that harder, especially when, like Boff, you’re a strong advocate for women?

Leave a Reply

Your email address will not be published. Required fields are marked *