Business Media & Marketing

The Internet’s Most Powerful Business Journalist: Dan Roth of LinkedIn

Forget the Wall Street Journal or The Economist—according to Business Insider, the most powerful business journalist on the Internet is Dan Roth, the executive editor of LinkedIn. Roth oversees and aggregates LinkedIn Today, which brings top headlines to the site's 175 million-plus members.   More

Media & Marketing

Real or Rendered? How 3D Imagery Is Changing the Way You Shop

The next time you shop for a vehicle, flip through a furniture catalog, or look at clothing online, the images you see may not be photography, but rather a collection of pixels assembled by an artist on a computer screen.   More

Media & Marketing

Deciphering Facebook’s Ad Exchange

Facebook is still formulating ways to leverage its massive user base (which just surpassed one billion) to create new models for ad revenue. The launch this summer of its own ad exchange was a step in that direction, albeit one that draws on precedents established by Web publishers like Yahoo and AOL. How does the Exchange actually work? Peter Kafka of AllThingsD asked Triggit CEO Zach Coelius to lay out the basics. Judge for yourself how successful he is in translating ad-tech speak into plain English.   More

Media & Marketing

Putting A Human Face on Big Data

Big Data is a hard concept to grasp because it applies to so many things in our digital world: the exabytes of information produced every year, the digital exhaust of a billion cell phones, the GPS coordinates tracking everything from trucks and trains to the migratory patterns of ocean life, the inventory data spewed by RFID tags, the measurement of our quantified selves through apps and devices that can track every footfall. Rick Smolan, the photographer and mass media coordinator who brought us the Day in the Life books, is embarking on one of his biggest projects yet: The Human Face of Big Data. Smolan sent a hundred photographers around the world to make sense of big data and capture the human side of the equation. In the video above he explains the project and takes a stab at defining big data.   More

Business Media & Marketing

Entertainment Heavies Rudin and Diller Jump into Book Publishing

Two entertainment moguls are braving the e-book publishing business with the launch of Brightline, a venture created in partnership with Brooklyn-based publishing start-up Atavist. Brightline will publish e-books and eventually paper books. With powerful founders—Scott Rudin, a film and theater producer, and Barry Diller, chairman of InterActiveCorp—the company could bring some competition to the dynamic digital publishing industry, in which Amazon controls 65 percent of e-book sales.   More

Business Media & Marketing Techonomy Events

Sprint’s Dan Hesse on Giving His Company a Public Face

In this session from Techonomy 2011 in Tuscon, Ariz., Dan Hesse, CEO of Sprint Nextel Corporation, explains how endowing a company with a distinct personality, and literally giving it a human face, can be a powerful business decision. A 2008 ad campaign that featured Hesse as a spokesperson for Sprint on television helped improve the company's reputation.   More

Media & Marketing Techonomy Events Video

McKinsey’s Bertil Chappuis Maps Five Trends in Mobile, Social, and Video

In this 10-minute talk from Techonomy 2011 in Tuscon, Ariz., Bertil Chappuis, Senior Partner at McKinsey & Company Inc., outlines five US trends in mobile, social media, video, and communication that were identified by iConsumer, the company's consumer insight asset.   More

Business Media & Marketing Techonomy Events

Sprint’s Dan Hesse on Why Consumers Still Don’t Dictate Product Development

In this session from Techonomy 2011 in Tuscon, Ariz., Dan Hesse, CEO of Sprint Nextel Corporation, argues that even though consumers now play a big roll in improving customer service via social networks, they still don't dictate new product development.   More