Media & Marketing Society Techonomy Events

“Vitriol” Towards Net Giants Was an Unexpected Theme of Techonomy 2017

Facebook and Google took the brunt of criticism at Techonomy 2017, the net giants serving as proxies for an entire tech industry that increasingly appears unwilling to take responsibility for the power it wields.   More

Media & Marketing Security & Privacy

Brands, Too, Get Attacked in an Era of Conflict & Terror

Today terrorism is sadly becoming an ongoing challenge. Even as people and communities suffer, brands are also newly challenged. One of the London terrorists wore a jersey from football team Arsenal, which was widely noted in coverage. If we are now in an era of constant conflict, what can companies do to mitigate the risks?   More

Media & Marketing Opinion The Internet

Like it or not, the Attention Economy is Adding Emotion

The Attention Economy is becoming the Emotion Economy. Average screen time in the U.S. is almost 11 hours per day. Now tech companies are adding visual and other elements to insert emotion into communication. And virtual reality may take it even further. I only hope it will make us feel good.   More

Analytics & Data Media & Marketing Techonomy Events

Hyper-Efficient Marketing Will Transform the Corporation

More than 60 years ago, Peter Drucker implored businesses to focus on marketing as THE core competency. Now marketing technology is making that wisdom all the more relevant. Soon ads will be delivered on platforms like Facebook and synchronized with TV ad campaigns, with both evaluated together to measure their contribution to sales that day. Businesses that win will make marketing skills and people the center of their companies.   More

Arts & Culture Media & Marketing Society

Without Design, Innovation Doesn’t Happen: A Conversation with Paola Antonelli

Paola Antonelli, senior curator of architecture & design and director of R&D at The Museum of Modern Art, is a passionate advocate for the importance of design in society and business. Techonomy’s David Kirkpatrick conducted this extensive interview with her over lunch in New York.   More

Global Tech Media & Marketing

The Facebook Pushback in India: Anti-Corporate, Anti-American, Anti-Poor

There's huge controversy in India over Facebook's "Free Basics" Internet plan, part of the global Internet.org initiative the company has been spearheading. Facebook's aim, it says, is to get more people onto the Internet, since being online is essential for participation in any modern economy. In India, however, the project is encountering fierce resistance from elites who say it violates "net neutrality." But do all the critics--mostly upper-class and affluent Indian pundits, professors and anti-corporate activists--have a better way to get many millions of less-privileged Indians onto the Internet?   More

Media & Marketing

Fashion Forward: Technology Makes Headway at Met Gala

Yes we are in the digital age and fashion hasn’t been excluded from this shift. With Apple watches, Google glasses, Fitbits, and all sorts of other wearables of dubious fashionability, along with new digital printing technologies and an overarching awareness that the world is changing, the show and gala are likely to be wild.   More

Energy & Green Tech Media & Marketing Society

What the Pope’s Climate Message Means to Marketers

The climate movement has gained what may be the ultimate celebrity spokesperson in Pope Francis. Marketers should take heed: the Pope has the ear of Millennials and other consumers who are willing to change their behavior and their purchasing to make a difference.   More

Media & Marketing Society

Why Donald’s Reality Trumps the News

Experts across the political spectrum profess to be mystified by the skyrocketing Trump campaign. Politico recently published a piece with predictions from 16 of them about how the straw-topped candidate's efforts will end. One who sounded on target was Mary Matalin, the longstanding Republican strategist, who professed her admiration for Trump's "authenticity." That's part of what I think has thrust this reality show into the forefront of American politics.   More

Media & Marketing

Are Media Companies One Native Ad Away from Becoming Press-titutes?

When we were asked to participate in Omidyar’s “Future of Media in India” event, David Kirkpatrick and I both questioned what we could add on a topic that was pretty far from our own experience. In hindsight, we knew more than we gave ourselves credit for. The India market, it turns out, is not much different than that of the US, maybe just a couple of years behind. Publishers and journalists are eager to transition from print to digital, they are trying to figure out how to reach their readers in a mobile-first world, and they are struggling to find a sustainable business model to support their efforts.    More

Media & Marketing

Empowering Women One Brand at a Time

Women are everywhere. No surprise, right? They do, after all, make up 50 percent of the world’s population. Yet, everywhere we look, women are a topic of conversation. Michelle Obama’s outfit choices on a recent tour of Japan are proclaimed to break down female stereotypes. Sweaty, jiggling, and fabulous women exercising on our screens chant “This girl can.” A woman’s mob killing in Afghanistan sparks a global #JusticeForFarkhunda movement. The banning of "India’s Daughter," a documentary about the gang rape in Delhi, raises hackles across the globe. Meanwhile, Ellen Pao's lawsuit against venture capital firm Kleiner Perkins sheds light on sexism in Silicon Valley, even if she lost.   More

Jobs Media & Marketing

LinkedIn’s Hoffman: Impact of Social Networks Will Only Grow

Entrepreneur and investor Reid Hoffman has backed or helped build over 50 ventures, including groundbreaking companies like PayPal, Facebook, Groupon, Flickr, and of course professional networking juggernaut LinkedIn, which he co-founded. So what does one of the country’s most prolific investors think about the future of social networking, a phenomenon some say is already dying? “We are in the first inning,” Hoffman says. “People are still learning what does it mean to have these networks be a fundamental part of their life.”   More

Media & Marketing Techonomy Events

KeenON: Coca-Cola’s CTO on How Social Drives Customer Service

So is Coca-Cola a tech company? Of course not, most people would say. But as the company’s Senior Vice President and Chief Technical Officer Guy Wollaert confessed, the future will be shaped by today’s new technologies, especially digital technology. That’s why Wollaert both attended and spoke at the Techonomy 2014 conference in Half Moon Bay. And that’s why Coca-Cola has invested in a series of innovation initatives called the Co-Founder Network, in which the company makes investments in promising start-ups.   More

Business Media & Marketing

GE’s Comstock: The Imperative Is Speed

General Electric Senior Vice President Beth Comstock stopped by Techonomy's office recently to talk about corporate innovation. Besides overseeing all GE's sales and marketing activities, she's responsible for growth and market innovation. She rose through corporate communications to become GE's CMO, then ran sales and digital for NBC Universal before her current job. When we asked about her light bulb experiences, we didn't know that shortly after our meeting CEO Jeff Immelt would give her an additional job leading GE's $3 billion lighting business. We started by asking how someone with a marketing background got so interested in innovation.   More

Analytics & Data Media & Marketing

How Data Is Failing Marketers

For decades, data has promised to revolutionize business, allowing marketers to become more customer-centric, develop more personal campaigns, and create more efficient processes. In the early 1990s, Don Peppers and Martha Rogers predicted the impact of data and the Internet, outlining the end of mass marketing and the dawning of a “one-to-one” age. But this glorious future remains a fantasy. Instead, companies spend less time than ever interacting directly with customers. Rather than offering an easy means of communicating with customers, data has encouraged us to chase quick wins and marginal gains in revenue.   More

Finance Media & Marketing

Money That Aims to Pack a Positive Punch

Impact investment funds, initially created by foundations like Rockefeller, Gates, and the Omidyar Network, seek to convert money destined for pure philanthropy to more strategic and business-driven investments. The returns on these investments are more measurable than those on philanthropy. Even while aiming to achieve financial gains, they support solutions for some of the world’s most pressing challenges around sustainable agriculture, affordable housing, accessible healthcare, literacy, employment, clean energy, and financial inclusion.   More

Media & Marketing Techonomy Events

Building the Brand: A Presentation

Building a brand in today’s hyper-connected, consumer-driven era means two things. First,more than ever before, brands need to own their POV and stay focused. Second, your company has the ability to rise, commute, work, dine, drink and go to bed with your customer; never before has this intimacy been possible. What you do with that relationship determines success or failure. In this presentation at our Sept. 16 Techonomy Detroit conference, Constance DeCherney, head of the iCrossing Collaboratory, looks at some examples to see what it takes.   More

Cities Media & Marketing

Detroit’s LevelEleven Revs Sales Motivation

What do you do as a manager when the conventional means of motivating your sales team—competitions, prizes, inspirational speeches—fall flat? How can you leverage technology to help rally and focus your team around company initiatives, product launches, and winning new business? LevelEleven CEO Bob Marsh set out to tackle these questions when he was at his former job as head of sales operations at consumer engagement platform HelloWorld. Before long, what began as an in-house project evolved into a promising product. “After about six months, we had signed up a dozen paying customers, including the Detroit Pistons and Comcast, so we knew we were on to something,” says Marsh.   More

Media & Marketing

Detroit’s Stik Helps Companies Find Their Biggest Advocates

When we have important “life administration” decisions to make—getting a loan or a new health insurance plan—we often turn to people we know and trust. A Detroit startup called Stik is asking, “What if businesses could use the Internet to better harness the power of recommendations and benefit from the emerging ‘reputation economy?’” Stik’s end-to-end solution helps businesses grow through referrals, and lets consumers discover businesses they can trust using a new form of social advertising.   More

Media & Marketing

Why Amazon’s Newly-Bought Twitch Has Value

I'm not sure why Amazon is the one who wants to own Twitch, but it must be part of the merchant's desire to broaden more fully into online media and become a real network of entertainment and content. This elucidating review of a Twitch viewing experience from Re/code underscores several things: the uniqueness of the platform's interface and viewing experience, the immaturity of many of its users, and the power of the brand among those testosterone-fueled boys and young men. It could be a dicey property for a would-be decorous part of the global media landscape to manage, but Bezos thought it was worth a billion dollars, so anybody who wants to know where media is going needs to be alert to it.   More