Leadership Media & Marketing Resilience
Ad veteran Martin Sorrell told an online Techonomy roundtable last Friday that the economy will be back by end of year, Trump will be re-elected, and that few non-digital vestiges will be left in society and business once Covid gets through with us. More
Global Tech Media & Marketing Tech & Society
This should have U.S. regulators challenging the world’s largest social media company's right to operate with virtually no oversight. Thankfully, the European Union is taking action. More
Arts & Culture Media & Marketing
While Disney has created a strong brand for content, will it be able to effectively compete against Netflix? More
Arts & Culture Media & Marketing
Disney must adapt to the evolution in content creation by moving from a centralized studio model to a highly fragmented one. More
Arts & Culture Business Media & Marketing
Much of Hollywood has no real business model. That fact is masked by a near-religious belief in the star system. Disney is a rare exception. But movies can make money in other ways, including by relying more on tech. More
Arts & Culture Media & Marketing
Hollywood is now irrelevant. The assets of the old studios barely matter anymore. The media companies that succeed will be those that can capitalize on lower cost formats while maximizing reach. More
Media & Marketing Partner Insights
News fraud is already an established issue in finance, and scammers have found increasingly sophisticated ways of manipulating markets. But the rise of a type of algorithmic trading that considers news and social media has created a new class of risk. More
What the hell is going on with media? By virtually all measures, confidence in it has eroded. To bring clarity as to why and how this happened, it’s helpful to understand the components of the ecosystem. More
Government Media & Marketing Security & Privacy
A new paper from Senator Mark Warner lays out some of the policy options for taming the tech giants — but does it stop short? More
Media & Marketing Techonomy Events
We asked our summer intern to revive Techonomy’s Instagram. Here, she writes about what worked, why, and how she thinks about this all-important platform. She also lists a few other accounts she admires. More
Community Insights Media & Marketing
Digital-born consumer brands like Dollar Shave Club, Bonobos, Warby Parker, Allbirds and Casper have burst onto the scene in recent years. It's no coincidence that so many are in New York, that investors in NY specialize in them, and that they are transforming how we buy just about everything. More
Artificial Intelligence E-Commerce Media & Marketing
By 2020 as many as 50 percent of all searches will be by voice. Connected devices are proliferating, and conversational commerce profoundly impacts how we search, shop, and engage with companies. One study predicts 7.5 billion virtual personal assistants by 2021. More
Media & Marketing Partner Insights Security & Privacy
New research from Salesforce shows that before companies can earn the right to personalize their customer experience, they need to earn their customers’ trust, a challenge in the wake of recent security breaches. More
Community Insights Innovation Media & Marketing
In the wake of the Facebook data breach, a new industry will emerge, one that truly puts our data to work serving us. More
Media & Marketing Security & Privacy Society
The revelations about how Cambridge Analytica exploited Facebook raise a host of questions about both companies. Most pressing for users of Facebook: its lack of oversight and transparency betray a company that seems to care more about its business partners than its users. The problem is not unique to Facebook. More
Arts & Culture Media & Marketing
In a time when the integrity of the press is more important than ever, major organizations are taking steps to combat fake news and improve news literacy. This discussion from SXSW explores how brands and marketers can build more informed communities. More
Media & Marketing Partner Insights Q&A
As part of Techonomy’s partnership with media company Turner, we are publishing a series of interviews with Turner executives. Meredith Artley spoke to Techonomy on digital overlap, tech and news, and Trump's inevitable domination of the news cycle. More
Media & Marketing Partner Insights Q&A
Most people can't tell the difference between today's high-definition TVs and 4K ones, but Bob Hesskamp says HDR will offer a more realistic picture across devices big and small. (Note: Turner is a Techonomy partner.) More
Ad tech, and the money it can bring to popular pages serving ads, sits at the center of the fake news crisis—making big brand marketers inadvertent enablers in this controversial space. A new survey shows marketers are ambivalent about what ought to change—and are reluctant to alter their own business practices. More
Media & Marketing The Internet
With its two actions this week, the administration has sacrificed an opportunity to promote innovation and competition in the media industry. The result will be greater consolidation in the hands of a few dominant players. More
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