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Leadership Media & Marketing

There Isn’t a Crisis Communications Playbook

While organizations try to figure out how to respond to the current crisis, many of the messages feel generic using similar verbiage, symbolism, and even music. This discussion between communications executives explores the ways in which they are navigating these “unprecedented times.”   More

Media & Marketing The Future of Work

Raskin’s Special Awards for Virtual Events Platforms

The gold rush is on to move live events and conferences online. These are some companies to consider if you want to host an event in this stay-at-home era. The list of companies claiming to turn your event virtual is vast, but I found these to be the pick of the litter.   More

Innovation Media & Marketing

Golden Gate Bridge Fatigue, and Other Tales From the Brave New World of Online Events

It’s only been 6 weeks since most large gatherings and events were canceled. Many of us are quickly finding out that, when done right, online events and conferences can be a lot less expensive and remain effective in surprising ways.   More

Media & Marketing Net Giants Tech & Society

Zuckerberg’s Jealousy (re Instagram), Apple’s Insularity, and Praise for Amazon, Google, and Microsoft

The giants of tech have amazingly impressive operations, but there are warts. Two top tech journalists with new books explain Instagram's travails and what every company can take away from the "engineer's mindset" of Silicon Valley.   More

Arts & Culture Media & Marketing Resilience

Yes There is Still Good News, and It’s Amplified Online

A new type of high-tech busking is emerging, and a big canvas that is both isolated and worldwide is taking root. Raskin explains and puts your FOMO at ease with her calendar-based compendium of live, virtual events.   More

Community Insights Healthcare Media & Marketing

Andreessen Says “It’s time to build”: We Need Advertising to Help Us Get There

This past weekend, venture capitalist Marc Andreessen published “It’s time to build”, a short essay calling for fixing what he sees at the root of America’s poor preparation and handling of the coronavirus pandemic and creating an even greater country.   More

Leadership Media & Marketing Resilience

Martin Sorrell: A V-Shaped Recovery, and Vast Digital Transformation

Ad veteran Martin Sorrell told an online Techonomy roundtable last Friday that the economy will be back by end of year, Trump will be re-elected, and that few non-digital vestiges will be left in society and business once Covid gets through with us.   More

Global Tech Media & Marketing Tech & Society

Facebook’s Creating a Content “Supreme Court.” That’s a Problem.

This should have U.S. regulators challenging the world’s largest social media company's right to operate with virtually no oversight. Thankfully, the European Union is taking action.   More

Arts & Culture Media & Marketing

Can Disney Become Netflix? Or Will Netflix Become Disney?

While Disney has created a strong brand for content, will it be able to effectively compete against Netflix?   More

Arts & Culture Media & Marketing

Disney May Not Remain Content’s King. Here’s Why.

Disney must adapt to the evolution in content creation by moving from a centralized studio model to a highly fragmented one.   More

Arts & Culture Business Media & Marketing

Why Hollywood’s Star-centric Revenue Model Doesn’t Work

Much of Hollywood has no real business model. That fact is masked by a near-religious belief in the star system. Disney is a rare exception. But movies can make money in other ways, including by relying more on tech.   More

Arts & Culture Media & Marketing

Goodbye, Hollywood

Hollywood is now irrelevant. The assets of the old studios barely matter anymore. The media companies that succeed will be those that can capitalize on lower cost formats while maximizing reach.    More

Media & Marketing Partner Insights

Fake News is a Business Crisis Too

News fraud is already an established issue in finance, and scammers have found increasingly sophisticated ways of manipulating markets. But the rise of a type of algorithmic trading that considers news and social media has created a new class of risk.   More

Media & Marketing

The Media Industry Explained: Hidden Costs and 3 Hindenburgs

Smashed Television

What the hell is going on with media?  By virtually all measures, confidence in it has eroded. To bring clarity as to why and how this happened, it’s helpful to understand the components of the ecosystem.    More

Government Media & Marketing Security & Privacy

Senator Warner: 20 Ways to Tame Social Media

A new paper from Senator Mark Warner lays out some of the policy options for taming the tech giants — but does it stop short?   More

Media & Marketing Techonomy Events

How A 16-Year-Old Intern Tackled Techonomy’s Instagram

We asked our summer intern to revive Techonomy’s Instagram. Here, she writes about what worked, why, and how she thinks about this all-important platform. She also lists a few other accounts she admires.   More

Community Insights Media & Marketing

How Software Ate the Consumer Goods Industry

Digital-born consumer brands like Dollar Shave Club, Bonobos, Warby Parker, Allbirds and Casper have burst onto the scene in recent years. It's no coincidence that so many are in New York, that investors in NY specialize in them, and that they are transforming how we buy just about everything.   More

Artificial Intelligence E-Commerce Media & Marketing

The AI Path to Conversational Commerce

By 2020 as many as 50 percent of all searches will be by voice. Connected devices are proliferating, and conversational commerce profoundly impacts how we search, shop, and engage with companies. One study predicts 7.5 billion virtual personal assistants by 2021.   More

Media & Marketing Partner Insights Security & Privacy

Customer Personalization Faces Trust Crisis

New research from Salesforce shows that before companies can earn the right to personalize their customer experience, they need to earn their customers’ trust, a challenge in the wake of recent security breaches.   More

Community Insights Innovation Media & Marketing

Facebook’s Failures Invite an Entirely New Industry

In the wake of the Facebook data breach, a new industry will emerge, one that truly puts our data to work serving us.   More