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Government Media & Marketing Security & Privacy

Senator Warner: 20 Ways to Tame Social Media

A new paper from Senator Mark Warner lays out some of the policy options for taming the tech giants — but does it stop short?   More

Media & Marketing Techonomy Events

How A 16-Year-Old Intern Tackled Techonomy’s Instagram

We asked our summer intern to revive Techonomy’s Instagram. Here, she writes about what worked, why, and how she thinks about this all-important platform. She also lists a few other accounts she admires.   More

Community Insights Media & Marketing

How Software Ate the Consumer Goods Industry

Digital-born consumer brands like Dollar Shave Club, Bonobos, Warby Parker, Allbirds and Casper have burst onto the scene in recent years. It's no coincidence that so many are in New York, that investors in NY specialize in them, and that they are transforming how we buy just about everything.   More

Artificial Intelligence E-Commerce Media & Marketing

The AI Path to Conversational Commerce

By 2020 as many as 50 percent of all searches will be by voice. Connected devices are proliferating, and conversational commerce profoundly impacts how we search, shop, and engage with companies. One study predicts 7.5 billion virtual personal assistants by 2021.   More

Media & Marketing Partner Insights Security & Privacy

Customer Personalization Faces Trust Crisis

New research from Salesforce shows that before companies can earn the right to personalize their customer experience, they need to earn their customers’ trust, a challenge in the wake of recent security breaches.   More

Community Insights Innovation Media & Marketing

Facebook’s Failures Invite an Entirely New Industry

In the wake of the Facebook data breach, a new industry will emerge, one that truly puts our data to work serving us.   More

Media & Marketing Security & Privacy Society

Facebook, GDPR, and the Perils of Online Advertising

The revelations about how Cambridge Analytica exploited Facebook raise a host of questions about both companies. Most pressing for users of Facebook: its lack of oversight and transparency betray a company that seems to care more about its business partners than its users. The problem is not unique to Facebook.   More

Arts & Culture Media & Marketing

Techonomy@SXSW: Advocating for Quality Journalism

In a time when the integrity of the press is more important than ever, major organizations are taking steps to combat fake news and improve news literacy. This discussion from SXSW explores how brands and marketers can build more informed communities.   More

Media & Marketing Partner Insights Q&A

How CNN Functions as a Digital Media Company

As part of Techonomy’s partnership with media company Turner, we are publishing a series of interviews with Turner executives. Meredith Artley spoke to Techonomy on digital overlap, tech and news, and Trump's inevitable domination of the news cycle.   More

Media & Marketing Partner Insights Q&A

High Dynamic Range Broadcasting Will Have More Impact Than 4K: Turner Head of Broadcast Technology

Most people can't tell the difference between today's high-definition TVs and 4K ones, but Bob Hesskamp says HDR will offer a more realistic picture across devices big and small. (Note: Turner is a Techonomy partner.)   More

Business Media & Marketing

Marketers Finance Fake News. Now What?

Ad tech, and the money it can bring to popular pages serving ads, sits at the center of the fake news crisis—making big brand marketers inadvertent enablers in this controversial space. A new survey shows marketers are ambivalent about what ought to change—and are reluctant to alter their own business practices.   More

Media & Marketing The Internet

Both Blocking AT&T-Time Warner & Killing Net Neutrality Put Competition at Risk

With its two actions this week, the administration has sacrificed an opportunity to promote innovation and competition in the media industry. The result will be greater consolidation in the hands of a few dominant players.   More

Media & Marketing Society Techonomy Events

“Vitriol” Toward Net Giants Was an Unexpected Theme of Techonomy 2017

Facebook and Google took the brunt of criticism at Techonomy 2017, the net giants serving as proxies for an entire tech industry that increasingly appears unwilling to take responsibility for the power it wields.   More

Media & Marketing Security & Privacy

Brands, Too, Get Attacked in an Era of Conflict & Terror

Today terrorism is sadly becoming an ongoing challenge. Even as people and communities suffer, brands are also newly challenged. One of the London terrorists wore a jersey from football team Arsenal, which was widely noted in coverage. If we are now in an era of constant conflict, what can companies do to mitigate the risks?   More

Media & Marketing Opinion The Internet

Like it or not, the Attention Economy is Adding Emotion

The Attention Economy is becoming the Emotion Economy. Average screen time in the U.S. is almost 11 hours per day. Now tech companies are adding visual and other elements to insert emotion into communication. And virtual reality may take it even further. I only hope it will make us feel good.   More

Analytics & Data Media & Marketing Techonomy Events

Hyper-Efficient Marketing Will Transform the Corporation

More than 60 years ago, Peter Drucker implored businesses to focus on marketing as THE core competency. Now marketing technology is making that wisdom all the more relevant. Soon ads will be delivered on platforms like Facebook and synchronized with TV ad campaigns, with both evaluated together to measure their contribution to sales that day. Businesses that win will make marketing skills and people the center of their companies.   More

Arts & Culture Media & Marketing Society

Without Design, Innovation Doesn’t Happen: A Conversation with Paola Antonelli

Paola Antonelli, senior curator of architecture & design and director of R&D at The Museum of Modern Art, is a passionate advocate for the importance of design in society and business. Techonomy’s David Kirkpatrick conducted this extensive interview with her over lunch in New York.   More

Global Tech Media & Marketing

The Facebook Pushback in India: Anti-Corporate, Anti-American, Anti-Poor

There's huge controversy in India over Facebook's "Free Basics" Internet plan, part of the global Internet.org initiative the company has been spearheading. Facebook's aim, it says, is to get more people onto the Internet, since being online is essential for participation in any modern economy. In India, however, the project is encountering fierce resistance from elites who say it violates "net neutrality." But do all the critics--mostly upper-class and affluent Indian pundits, professors and anti-corporate activists--have a better way to get many millions of less-privileged Indians onto the Internet?   More

Media & Marketing

Fashion Forward: Technology Makes Headway at Met Gala

Yes we are in the digital age and fashion hasn’t been excluded from this shift. With Apple watches, Google glasses, Fitbits, and all sorts of other wearables of dubious fashionability, along with new digital printing technologies and an overarching awareness that the world is changing, the show and gala are likely to be wild.   More

Energy & Green Tech Media & Marketing Society

What the Pope’s Climate Message Means to Marketers

The climate movement has gained what may be the ultimate celebrity spokesperson in Pope Francis. Marketers should take heed: the Pope has the ear of Millennials and other consumers who are willing to change their behavior and their purchasing to make a difference.   More