New research from Salesforce shows that before companies can earn the right to personalize their customer experience, they need to earn their customers’ trust, a challenge in the wake of recent security breaches. More
Community Insights Innovation Media & Marketing
Facebook’s Failures Invite an Entirely New Industry
In the wake of the Facebook data breach, a new industry will emerge, one that truly puts our data to work serving us. More
Media & Marketing Security & Privacy Society
Facebook, GDPR, and the Perils of Online Advertising
The revelations about how Cambridge Analytica exploited Facebook raise a host of questions about both companies. Most pressing for users of Facebook: its lack of oversight and transparency betray a company that seems to care more about its business partners than its users. The problem is not unique to Facebook. More
Arts & Culture Media & Marketing
Techonomy@SXSW: Advocating for Quality Journalism
In a time when the integrity of the press is more important than ever, major organizations are taking steps to combat fake news and improve news literacy. This discussion from SXSW explores how brands and marketers can build more informed communities. More
Media & Marketing Partner Insights Q&A
How CNN Functions as a Digital Media Company
As part of Techonomy’s partnership with media company Turner, we are publishing a series of interviews with Turner executives. Meredith Artley spoke to Techonomy on digital overlap, tech and news, and Trump's inevitable domination of the news cycle. More
Media & Marketing Partner Insights Q&A
High Dynamic Range Broadcasting Will Have More Impact Than 4K: Turner Head of Broadcast Technology
Most people can't tell the difference between today's high-definition TVs and 4K ones, but Bob Hesskamp says HDR will offer a more realistic picture across devices big and small. (Note: Turner is a Techonomy partner.) More
Marketers Finance Fake News. Now What?
Ad tech, and the money it can bring to popular pages serving ads, sits at the center of the fake news crisis—making big brand marketers inadvertent enablers in this controversial space. A new survey shows marketers are ambivalent about what ought to change—and are reluctant to alter their own business practices. More
Media & Marketing The Internet
Both Blocking AT&T-Time Warner & Killing Net Neutrality Put Competition at Risk
With its two actions this week, the administration has sacrificed an opportunity to promote innovation and competition in the media industry. The result will be greater consolidation in the hands of a few dominant players. More
Media & Marketing Society Techonomy Events
“Vitriol” Toward Net Giants Was an Unexpected Theme of Techonomy 2017
Facebook and Google took the brunt of criticism at Techonomy 2017, the net giants serving as proxies for an entire tech industry that increasingly appears unwilling to take responsibility for the power it wields. More
Media & Marketing Security & Privacy
Brands, Too, Get Attacked in an Era of Conflict & Terror
Today terrorism is sadly becoming an ongoing challenge. Even as people and communities suffer, brands are also newly challenged. One of the London terrorists wore a jersey from football team Arsenal, which was widely noted in coverage. If we are now in an era of constant conflict, what can companies do to mitigate the risks? More
Media & Marketing Opinion The Internet
Like it or not, the Attention Economy is Adding Emotion
The Attention Economy is becoming the Emotion Economy. Average screen time in the U.S. is almost 11 hours per day. Now tech companies are adding visual and other elements to insert emotion into communication. And virtual reality may take it even further. I only hope it will make us feel good. More
Analytics & Data Media & Marketing Techonomy Events
Hyper-Efficient Marketing Will Transform the Corporation
More than 60 years ago, Peter Drucker implored businesses to focus on marketing as THE core competency. Now marketing technology is making that wisdom all the more relevant. Soon ads will be delivered on platforms like Facebook and synchronized with TV ad campaigns, with both evaluated together to measure their contribution to sales that day. Businesses that win will make marketing skills and people the center of their companies. More
Arts & Culture Media & Marketing Society
Without Design, Innovation Doesn’t Happen: A Conversation with Paola Antonelli
Paola Antonelli, senior curator of architecture & design and director of R&D at The Museum of Modern Art, is a passionate advocate for the importance of design in society and business. Techonomy’s David Kirkpatrick conducted this extensive interview with her over lunch in New York. More
The Facebook Pushback in India: Anti-Corporate, Anti-American, Anti-Poor
There's huge controversy in India over Facebook's "Free Basics" Internet plan, part of the global Internet.org initiative the company has been spearheading. Facebook's aim, it says, is to get more people onto the Internet, since being online is essential for participation in any modern economy. In India, however, the project is encountering fierce resistance from elites who say it violates "net neutrality." But do all the critics--mostly upper-class and affluent Indian pundits, professors and anti-corporate activists--have a better way to get many millions of less-privileged Indians onto the Internet? More
Fashion Forward: Technology Makes Headway at Met Gala
Yes we are in the digital age and fashion hasn’t been excluded from this shift. With Apple watches, Google glasses, Fitbits, and all sorts of other wearables of dubious fashionability, along with new digital printing technologies and an overarching awareness that the world is changing, the show and gala are likely to be wild. More
Energy & Green Tech Media & Marketing Society
What the Pope’s Climate Message Means to Marketers
The climate movement has gained what may be the ultimate celebrity spokesperson in Pope Francis. Marketers should take heed: the Pope has the ear of Millennials and other consumers who are willing to change their behavior and their purchasing to make a difference. More
Why Donald’s Reality Trumps the News
Experts across the political spectrum profess to be mystified by the skyrocketing Trump campaign. Politico recently published a piece with predictions from 16 of them about how the straw-topped candidate's efforts will end. One who sounded on target was Mary Matalin, the longstanding Republican strategist, who professed her admiration for Trump's "authenticity." That's part of what I think has thrust this reality show into the forefront of American politics. More
Are Media Companies One Native Ad Away from Becoming Press-titutes?
When we were asked to participate in Omidyar’s “Future of Media in India” event, David Kirkpatrick and I both questioned what we could add on a topic that was pretty far from our own experience. In hindsight, we knew more than we gave ourselves credit for. The India market, it turns out, is not much different than that of the US, maybe just a couple of years behind. Publishers and journalists are eager to transition from print to digital, they are trying to figure out how to reach their readers in a mobile-first world, and they are struggling to find a sustainable business model to support their efforts. More
Empowering Women One Brand at a Time
Women are everywhere. No surprise, right? They do, after all, make up 50 percent of the world’s population. Yet, everywhere we look, women are a topic of conversation. Michelle Obama’s outfit choices on a recent tour of Japan are proclaimed to break down female stereotypes. Sweaty, jiggling, and fabulous women exercising on our screens chant “This girl can.” A woman’s mob killing in Afghanistan sparks a global #JusticeForFarkhunda movement. The banning of "India’s Daughter," a documentary about the gang rape in Delhi, raises hackles across the globe. Meanwhile, Ellen Pao's lawsuit against venture capital firm Kleiner Perkins sheds light on sexism in Silicon Valley, even if she lost. More
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