Hollywood is now irrelevant. The assets of the old studios barely matter anymore. The media companies that succeed will be those that can capitalize on lower cost formats while maximizing reach. More
Media & Marketing Partner Insights
Fake News is a Business Crisis Too
News fraud is already an established issue in finance, and scammers have found increasingly sophisticated ways of manipulating markets. But the rise of a type of algorithmic trading that considers news and social media has created a new class of risk. More
The Media Industry Explained: Hidden Costs and 3 Hindenburgs
What the hell is going on with media? By virtually all measures, confidence in it has eroded. To bring clarity as to why and how this happened, it’s helpful to understand the components of the ecosystem. More
Government Media & Marketing Security & Privacy
Senator Warner: 20 Ways to Tame Social Media
A new paper from Senator Mark Warner lays out some of the policy options for taming the tech giants — but does it stop short? More
Media & Marketing Techonomy Events
How A 16-Year-Old Intern Tackled Techonomy’s Instagram
We asked our summer intern to revive Techonomy’s Instagram. Here, she writes about what worked, why, and how she thinks about this all-important platform. She also lists a few other accounts she admires. More
Community Insights Media & Marketing
How Software Ate the Consumer Goods Industry
Digital-born consumer brands like Dollar Shave Club, Bonobos, Warby Parker, Allbirds and Casper have burst onto the scene in recent years. It's no coincidence that so many are in New York, that investors in NY specialize in them, and that they are transforming how we buy just about everything. More
Artificial Intelligence E-Commerce Media & Marketing
The AI Path to Conversational Commerce
By 2020 as many as 50 percent of all searches will be by voice. Connected devices are proliferating, and conversational commerce profoundly impacts how we search, shop, and engage with companies. One study predicts 7.5 billion virtual personal assistants by 2021. More
Media & Marketing Partner Insights Security & Privacy
Customer Personalization Faces Trust Crisis
New research from Salesforce shows that before companies can earn the right to personalize their customer experience, they need to earn their customers’ trust, a challenge in the wake of recent security breaches. More
Community Insights Innovation Media & Marketing
Facebook’s Failures Invite an Entirely New Industry
In the wake of the Facebook data breach, a new industry will emerge, one that truly puts our data to work serving us. More
Media & Marketing Security & Privacy Society
Facebook, GDPR, and the Perils of Online Advertising
The revelations about how Cambridge Analytica exploited Facebook raise a host of questions about both companies. Most pressing for users of Facebook: its lack of oversight and transparency betray a company that seems to care more about its business partners than its users. The problem is not unique to Facebook. More
Arts & Culture Media & Marketing
Techonomy@SXSW: Advocating for Quality Journalism
In a time when the integrity of the press is more important than ever, major organizations are taking steps to combat fake news and improve news literacy. This discussion from SXSW explores how brands and marketers can build more informed communities. More
Media & Marketing Partner Insights Q&A
How CNN Functions as a Digital Media Company
As part of Techonomy’s partnership with media company Turner, we are publishing a series of interviews with Turner executives. Meredith Artley spoke to Techonomy on digital overlap, tech and news, and Trump's inevitable domination of the news cycle. More
Media & Marketing Partner Insights Q&A
High Dynamic Range Broadcasting Will Have More Impact Than 4K: Turner Head of Broadcast Technology
Most people can't tell the difference between today's high-definition TVs and 4K ones, but Bob Hesskamp says HDR will offer a more realistic picture across devices big and small. (Note: Turner is a Techonomy partner.) More
Marketers Finance Fake News. Now What?
Ad tech, and the money it can bring to popular pages serving ads, sits at the center of the fake news crisis—making big brand marketers inadvertent enablers in this controversial space. A new survey shows marketers are ambivalent about what ought to change—and are reluctant to alter their own business practices. More
Media & Marketing The Internet
Both Blocking AT&T-Time Warner & Killing Net Neutrality Put Competition at Risk
With its two actions this week, the administration has sacrificed an opportunity to promote innovation and competition in the media industry. The result will be greater consolidation in the hands of a few dominant players. More
Media & Marketing Society Techonomy Events
“Vitriol” Toward Net Giants Was an Unexpected Theme of Techonomy 2017
Facebook and Google took the brunt of criticism at Techonomy 2017, the net giants serving as proxies for an entire tech industry that increasingly appears unwilling to take responsibility for the power it wields. More
Media & Marketing Security & Privacy
Brands, Too, Get Attacked in an Era of Conflict & Terror
Today terrorism is sadly becoming an ongoing challenge. Even as people and communities suffer, brands are also newly challenged. One of the London terrorists wore a jersey from football team Arsenal, which was widely noted in coverage. If we are now in an era of constant conflict, what can companies do to mitigate the risks? More
Media & Marketing Opinion The Internet
Like it or not, the Attention Economy is Adding Emotion
The Attention Economy is becoming the Emotion Economy. Average screen time in the U.S. is almost 11 hours per day. Now tech companies are adding visual and other elements to insert emotion into communication. And virtual reality may take it even further. I only hope it will make us feel good. More
Analytics & Data Media & Marketing Techonomy Events
Hyper-Efficient Marketing Will Transform the Corporation
More than 60 years ago, Peter Drucker implored businesses to focus on marketing as THE core competency. Now marketing technology is making that wisdom all the more relevant. Soon ads will be delivered on platforms like Facebook and synchronized with TV ad campaigns, with both evaluated together to measure their contribution to sales that day. Businesses that win will make marketing skills and people the center of their companies. More
Arts & Culture Media & Marketing Society
Without Design, Innovation Doesn’t Happen: A Conversation with Paola Antonelli
Paola Antonelli, senior curator of architecture & design and director of R&D at The Museum of Modern Art, is a passionate advocate for the importance of design in society and business. Techonomy’s David Kirkpatrick conducted this extensive interview with her over lunch in New York. More
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