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E-Commerce Techonomy Events

Maelle Gavet of Ozon.ru on How ‘Offline’ Ideas Can Help Business

Ozon.ru is Russia's biggest online retailer, but its business is built on an offline foundation. In this video from Techonomy 2011 in Tucson, Ariz., Ozon.ru CEO Maelle Gavet discusses how cultural quirks unique to Russia require offline, person-to-person customer service to drive online commerce. Gavet has succeded in building Ozon's brand by embracing robust offline systems.   More