fbpx

Analytics & Data E-Commerce Partner Insights

How Businesses Get ROI from Social Sharing

Social-media-savvy businesses are turning their best customers into direct sales forces online. By leveraging the social networks of their biggest brand advocates, retailers can extend the reach of their product promotions. It’s word-of-mouth advertising at a massive scale. Some companies have been using this “social sharing” approach for several years to build brand awareness and drive sales. Until lately, though, such initiatives were hampered by unsophisticated methods for managing and engaging customers as well as tracking return on investment. Now, new tools and apps are available to develop a smart social sharing strategy that enhances customer experience while providing true ROI data based on sales conversions.   More

Analytics & Data Bio & Life Sciences Business

23andMe’s FDA Battle Provokes Furious Debate

Medical researchers, genomics experts, and industry pundits took wildly divergent points of view in a media storm that erupted last week over FDA’s stern letter ordering 23andMe to stop marketing its Personal Genome Service. The agency cited concerns about “the public health consequences of inaccurate results.” Others say public access to genomic information is just the beginning of ongoing disruption in healthcare.   More