Campaigns Use Social Media to Lure Younger Voters

This presidential campaign has taken social media to a new level, expanding beyond Facebook and Twitter and into the world of Pinterest, Instagram, Flickr, Tumblr, and Spotify. Both camps are reaching out to young voters by employing online tactics, from GIFs to pics. But is Ann Romney’s patriotic cake recipe on Pinterest or the Obama-Biden Spotify playlist enough to woo important swing votes? Both campaigns seem to believe that the more online action, the better.

This presidential campaign has taken social media to a new level, expanding beyond Facebook and Twitter and into the world of Pinterest, Instagram, Flickr, Tumblr, and Spotify. Both camps are reaching out to young voters by employing online tactics, from GIFs to pics. But is Ann Romney’s patriotic cake recipe on Pinterest or the Obama-Biden Spotify playlist enough to woo important swing votes? Both campaigns seem to believe that the more online action, the better.

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