Why Amazon’s Newly-Bought Twitch Has Value

I’m not sure why Amazon is the one who wants to own Twitch, but it must be part of the merchant’s desire to broaden more fully into online media and become a real network of entertainment and content. This elucidating review of a Twitch viewing experience from Re/code underscores several things: the uniqueness of the platform’s interface and viewing experience, the immaturity of many of its users, and the power of the brand among those testosterone-fueled boys and young men. It could be a dicey property for a would-be decorous part of the global media landscape to manage, but Bezos thought it was worth a billion dollars, so anybody who wants to know where media is going needs to be alert to it.

Screen Shot 2014-08-29 at 10.13.21 AM

I’m not sure why Amazon is the one who wants to own Twitch, but it must be part of the merchant’s desire to broaden more fully into online media and become a real network of entertainment and content. This elucidating review of a Twitch viewing experience from Re/code underscores several things: the uniqueness of the platform’s interface and viewing experience, the immaturity of many of its users, and the power of the brand among those testosterone-fueled boys and young men. It could be a dicey property for a would-be decorous part of the global media landscape to manage, but Bezos thought it was worth a billion dollars, so anybody who wants to know where media is going needs to be alert to it.

Related Posts
See All

Seth Godin Believes We Can Still Tackle Climate Change

I'm not sure why Amazon is the one who wants to own Twitch, but it must be part of the merchant's desire to broaden more fully into online media and become a real network of...

How AI is Revolutionizing Cybersecurity

I'm not sure why Amazon is the one who wants to own Twitch, but it must be part of the merchant's desire to broaden more fully into online media and become a real network of...

Are AI Models Championing Diversity or Killing an Art?

I'm not sure why Amazon is the one who wants to own Twitch, but it must be part of the merchant's desire to broaden more fully into online media and become a real network of...

Generative AI: The Digital Version of Fast Food

I'm not sure why Amazon is the one who wants to own Twitch, but it must be part of the merchant's desire to broaden more fully into online media and become a real network of...