I’m not sure why Amazon is the one who wants to own Twitch, but it must be part of the merchant’s desire to broaden more fully into online media and become a real network of entertainment and content. This elucidating review of a Twitch viewing experience from Re/code underscores several things: the uniqueness of the platform’s interface and viewing experience, the immaturity of many of its users, and the power of the brand among those testosterone-fueled boys and young men. It could be a dicey property for a would-be decorous part of the global media landscape to manage, but Bezos thought it was worth a billion dollars, so anybody who wants to know where media is going needs to be alert to it.
