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IBM CEO Ginni Rometty at Mobile World Congress

It is an exciting time, it is a disruptive time. So says the CEO of IBM, who believes “everyone in every industry” will be affected by today’s changing tech industry.

Ginni Rometty appeared onstage at Mobile World Congress in Barcelona on Wednesday, marking the first time a CEO of IBM has attended the world’s largest mobile exhibition and conference. In her keynote, hosted by Techonomy’s David Kirkpatrick, Rometty discussed the major shifts taking place in today’s enterprise ecosystem, identifying three important trends: data, cloud, and engagement.

Rometty also introduced IBM’s Watson Mobile Developer Challenge, a global competition encouraging developers to create mobile apps that build on top of the artificial intelligence supercomputer technology. Over the next three months, IBM will award three winning teams with seed funding for their businesses, access to Watson’s expertise, and commercialization and marketing support.

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