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XO’s Carley Roney on Going Mobile in China

At a Dell Women’s Entrepreneurship Network dinner, Techonomy’s David Kirkpatrick spoke with Carley Roney about the XO Group’s entry into China. Roney notes that, with ten million marriages each year, China is the world’s biggest wedding market. But launching The Knot’s online platform in China was more difficult than expected because Chinese consumers already expect full mobile integration. “What was interesting was how far advanced they were from a technological perspective,” says Roney. “So there we were thinking we were going to import our knowledge, and then we were like, ‘Hey, do any of your engineers on the mobile side want to give us any ideas?'” The Chinese version of The Knot, ijie.com (which translates as “Love Knot”), launched in late 2010.

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