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Business Media & Marketing

The Internet’s Most Powerful Business Journalist: Dan Roth of LinkedIn

Forget the Wall Street Journal or The Economist—according to Business Insider, the most powerful business journalist on the Internet is Dan Roth, the executive editor of LinkedIn. Roth oversees and aggregates LinkedIn Today, which brings top headlines to the site’s 175 million-plus members. He gets the right news to the right people, identifying the most important business stories for industry leaders. Article selection is based on pitches from publishers and writers, an algorithm that shows what is popular on the Web, and Roth’s own personal taste. Once an article is featured on LinkedIn Today—especially in the “Editor’s Pick” section—its readership is sure to skyrocket. “Roth is like the Matt Drudge of business news,” writes Business Insider’s Laura Stampler. Still, it’s the journalists at other organizations that start the conversations—Roth and LinkedIn just help them grow.

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