fbpx

Business

Instagram Beats Twitter in Daily Mobile Users

A picture says 1000 words—or at least more than 140 characters. Instagram has beaten Twitter in daily mobile users for the first time, according toAllThingsD via an unpublished comScore report. In August Instagram had an average of 7.3 million daily active users, trouncing Twitter’s 6.868 million daily active users. Smartphone owners also visited Instagram for longer periods of time than they visited Twitter; the average Instagram user accessed the app for 257 minutes throughout the months while the average Twitter user accessed for only 196.9 minutes.

This is good news for Facebook, which acquired Instagram for $1 billion in April. Still, Twitter had more unique smartphone-based visitors in August, 29 million vs. Instagram’s 22 million. So even though Instagram users visit the app more frequently and spend more time there, the tweets still have the most reach.

Tags: , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *