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Business From the Magazine

How Customers Pay to Help Big Companies Innovate

Innovating effectively is an urgent imperative for big companies. Now some are working with Indiegogo to crowdfund consumer products that might not have met former thresholds for money and attention. If interest is there, the scale-up happens fast at companies like Whirlpool and GE. (From the latest issue of Techonomy Magazine)   More

Managing Manufacturing Techonomy Events

At Techonomy NYC: Chewable Ice and Turning Bananas into Dirt

Companies struggle to stay relevant to customers as tastes and trends change quickly. At Techonomy NYC, I was struck by Slava Rubin, cofounder of crowdfunding service Indiegogo, which has started working with companies like GE and Whirlpool to test ideas with consumers. His best stories relate to refrigerators and the way we dispose of trash.   More