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Analytics & Data E-Commerce Partner Insights

How Businesses Get ROI from Social Sharing

Social-media-savvy businesses are turning their best customers into direct sales forces online. By leveraging the social networks of their biggest brand advocates, retailers can extend the reach of their product promotions. It’s word-of-mouth advertising at a massive scale. Some companies have been using this “social sharing” approach for several years to build brand awareness and drive sales. Until lately, though, such initiatives were hampered by unsophisticated methods for managing and engaging customers as well as tracking return on investment. Now, new tools and apps are available to develop a smart social sharing strategy that enhances customer experience while providing true ROI data based on sales conversions.   More

Business Digital

Should CEOs Tweet?

Multi-millionaire investor Marc Andreessen is tweeting up a storm. Since rejoining Twitter Jan. 1, Andreessen has issued close to 200 Tweets (prior to that, he had tweeted just twice in more than five years)—commenting on everything from poverty to philanthropy, pregnancy rates to Ashton Kutcher. Andreessen’s Twitter rampage has raised some eyebrows in the tech community, with one headline calling it “nutso.” But in today’s social-centric world, it may be good strategy.   More

Digital Startup Culture Video

Can Silicon Valley Survive?

Silicon Valley hasn’t had one of its best years. There are more and more complaints about inequality, discrimination against women and minorities, lack of innovation and a focus on short-term economic gain. The Valley, veterans say, isn’t what it used to be. And, they go on, if Silicon Valley is to survive, it has to reinvent itself in an increasingly competitive global economy where most of the rest of the world is trying to emulate the Valley. So, I asked David Kirkpatrick, when I interviewed him at an Ericsson and AT&T Foundry hosted FutureCast event that focused on the future of innovation, how exactly can Silicon Valley reinvent itself?   More

Media & Marketing Techonomy Tucson

Could Media Get Too Smart About Consumers?

Online ads are already creepily close to accurate, to be sure. But as media and delivery platforms morph and as marketers access more data about consumers, ad targeting will undoubtedly become more precise and more useful, industry leaders say. If you’re a vendor, that’s likely welcome news. How consumers will respond to marketers knowing just what they want to buy next will depend on whether "more useful" ads seem too invasive. A “Smart Media” panel discussion at Techonomy 2013 in Tucson on Monday asked, “As robust data-driven dialogues develop between brands and their constituencies, what does that mean for products, those who sell them, and those who consume?”   More

Media & Marketing Opinion Techonomy Tucson

Risky Marketing

The Techonomy 2013 session "Smart Media: Waste Not, Want Not" brought together marketing professionals from firms as diverse as Glam Media and YP (formerly Yellow Pages). They discussed how to make targeted advertising desirable by accurately assessing what people want and avoiding offending them. Alison Lowery, chief technology officer for Simulmedia, related how one consumer’s personal feedback to Jeff Bezos regarding her offense at receiving an ad for a “sensitive” product caused Amazon to rethink its ad strategy.   More

Digital Global Tech

Is China’s “Internet Concession” Too Late for Facebook?

In the land of the "world's biggest online population" Facebook has "almost zero" users, Reuters reports. Of course, that's because, since 2009, the Chinese government has blocked its citizens' access to the U.S. social media leader. Likewise, it has blocked Twitter. But when the ban is finally lifted in the Shanghai Free Trade Zone this weekend, crowds are not expected to rush on to either site.   More

Business Techonomy Detroit

Dorsey Tells Entrepreneurs: Meet Customers Where They Are

An ice cream maker, a newspaper publisher, food trucks, pop-up shops, and numerous farmers’ market vendors are among the thousands of small businesses in Detroit using mobile apps invented by Jack Dorsey—namely Twitter and Square—to win customers, manage sales, and save time. In fact, Square has already helped to power $174 million in transactions for 5,500 Detroit businesses, the company claims. And at Techonomy Detroit this week Dorsey said entrepreneurs can expect more developments targeted to their businesses from him in the future.   More

Techonomy Detroit Video

Techonomy and Jack Dorsey Return to Detroit

Techonomy Media proudly announces it is bringing its one-day public conference, Techonomy Detroit, back for a second straight year. A diverse group of business, tech, government, and policy leaders will join in a spirited discussion of how technology is changing everything for the United States and its cities. National and local leaders will converge at Wayne State University on September 17, 2013 for a series of conversations and workshops to focus on the challenges and opportunities posed by headlong tech-driven change.   More

Finance IoE

A16Z’s Chris Dixon on the Internet of Locks, Cars, New York, and Everything Else

Chris Dixon is a New York guy with a degree in philosophy from Columbia University. He’s also, as of last fall, a partner at hot Silicon Valley venture capital firm Andreessen Horowitz (which shortens its name to A16Z—16 is the number of letters between the A and the Z). All in all, that gives him a pretty interesting point of view on the big technology shift that’s being labeled the Internet of Everything (IoE). Dixon already has quite a track record as an investor and entrepreneur. He co-founded Hunch, which eBay bought for $80 million in 2011, and then started Founder Collective, a seed-stage venture fund. Alone or with a fund, he’s been an early-stage investor in Kickstarter, Pinterest, Foursquare, Dropbox, and Warby Parker.   More

Business Digital

Mining Big Data for Programming Talent

Finding and recruiting top programmers remains a huge challenge for fast-growth companies like Square, Google, Facebook, and Amazon. Will Big Data come to their rescue? They’re willing to give it a try. These companies—along with other big names like Twitter and Walmart—are all customers of Gild, a startup that leverages information technology to find hidden talent. Gild was developed to tap self-motivated achievers—a cohort rife with what co-founder Dr. Vivienne Ming calls "wasted talent"—who are largely unknown compared to the smaller pool of much-wooed Ivy League graduates.   More

Digital

How to Fake an Internet Phenom in Five Easy Steps

True story: Kevin Ashton, general manager of consumer electronics firm, Belkin, offers a remarkable step-by-step tutorial in Quartz on how to create the next big household name using social media. It’s easier than you’d think. Using some ingenuity and a little cash ($68, to be exact), Ashton created “Santiago Swallow,” a modern-day Internet celebrity with a verified Twitter account and more than 90,000 followers—who is entirely fake.   More

Jobs Learning

Girls Who Code Aims to Bridge Tech-Sector Gender Gap

Girls Who Code is a Manhattan-based nonprofit aimed at teaching high school girls software programming, public speaking, product development, and other skills that prepare them to launch careers in the tech sector. It's one of a number of recent initiatives designed to encourage young women to set their sights on jobs in the often male-dominated world of tech. Programs like Hackbright Academy, Girl Develop It, Black Girls Code, and Girls Teaching Girls Code seek to bridge the gender gap in tech by offering hands-on computer science instruction for students on the verge of making decisions about their future studies.   More

Cities

A SimCity for Analyzing Urban Efficiency

New York University's new Center for Urban Science and Progress is launching an initiative to develop sensor and data-crunching technologies aimed at creating a smarter, more efficient city. With partners including I.B.M., Cisco, Xerox, and the New York City government, the center will research and deploy the kind of smart-city technologies already being implemented in cities like Stockhom and Singapore to better manage urban infrastructure, with an emphasis on quality-of-life improvements like noise reduction and traffic abatement.   More

Business Digital Video

Techonomy 2010-12: Highlights

A who's who of Techonomy participants join Techonomy founder David Kirkpatrick in a series of highlights from our 2010-12 conferences that address the growing impact of technology on business and society and why, increasingly, every company is a technology company.   More

Digital

Square Launches Gift Card Service

Just in time for the holiday season, Square has launched a new service that lets anyone receive gift cards that can be used at one of the more than 200,000 businesses in Square’s mobile payments system.   More

Techonomy Tucson

Techonomy Needs Your Input: What Makes a Company Techonomic?

As our annual conference approaches in Tucson, Techonomy Media seeks to broaden its scope and impact. We want to further highlight the opportunities and challenges for business in a world being transformed by technology. We need your help as we crowdsource an important brainstorming exercise. We want to figure out more exactly what characteristics make a company tech-savvy, forward-looking, and resilient. We see every industry's dynamics being turned upside down by the Internet, by empowered consumers, by data, and by entrepreneurial insurgents. We say every company ought to be a technology company, and like to talk about "techonomic" companies, but what exactly do you think that means? What is a techonomic company?   More

Elections Government

What Social Media Told Us on Election Day

Tuesday was not only a big win for the Democratic party but also for social media. From campaign organization to mobilization of people to polling stations, Twitter and Facebook drew massive amounts of participation around yesterday's election. Facebook recorded over 9.6 million users who specified that they voted on election day. Of these users, 65% were female voters, and 31% were between the ages of 25 and 34. Meanwhile Twitter witnessed the highest spreading piece of content to ever be recorded on the network. A Tweet that included a photo of the Obama's hugging became the most viral Tweet we've ever seen, gaining over 300,000 retweets within an hour, surpassing @longcat111's long-lasting rule as the most RT'd tweet by a longshot.   More

Digital Government

Why Revolution Can’t Come to North Korea

If you woke up tomorrow morning with the desire to, say, overthrow your government, you couldn't have picked a better day. Before you left the house, you could tag some inspirational photos of homemade signs on Facebook; Tweet out a few patriotic blasts with locations of the day's protest spots; email friends, family, and sympathetic bloggers with firsthand reports and mission statements; Skype with a foreign journalist in one of those romantic grainy interviews you see on CNN; and, if you had a few extra minutes, create a Freedom Playlist to rock out to, because every revolution needs a soundtrack. This is the golden age of grassroots regime change. Unless, of course, you woke up in North Korea.   More

Digital

Instagram Offers Powerful Views of Storm

When I checked my email this morning, my mother, who lives in France, had sent me links to two Instagram photos of the blackout and flooding in lower Manhattan. Some of the most visually stunning impressions of Sandy's impact have been shared via Instagram. According to Forbes.com's Steve Bertoni, even before the storm made landfall, there were 300,026 photos shared on the mobile site under #sandy; 183,003 tagged #hurricanesandy, and 27,564 under #frankenstorm (along with 1,467 photos tagged #huricanesandy, for those whose spelling gets shaky when the wind blows). As power remains out and cell networks stay up, Bertoni predicts Instagram, along with Twitter and Facebook, may prove "one of the key links to the outside world to millions of stranded people."   More

Digital Elections

Dick Costolo on How Twitter Redefines the Role of News Media

In an interview with WNYC's Jeremy Hobson, Twitter CEO Dick Costolo elaborates on the heightened role that Twitter now plays in society—particularly relevant given the explosion of tweets surrounding the presidential and vice-presidential debates. "We used to have a filtered, one-way view of events in the world from the media," says Costolo. "America's perspective of it, or the world's perspective of that event, would be seen through the lens of the way that the media described it to them."   More