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Analytics & Data From the Magazine Techonomy Events

Striking Gold by Mining Data

Instinct is no longer what it takes to identify hit. Now, like in every industry, analytics are all. For emerging pop star MAX (who performs at the upcoming Techonomy 2017), Crush Music identified a hit using data, which enabled it to convince radio stations and Spotify they should play it.   More

Arts & Culture

Kirkpatrick: Apple Acquisition of Beats a Smart Move

Much has been made of Apple's $3 billion decision to buy Beats, and whether it displays savvy and foresight, or something closer to desperation. Some say Apple is smart to be using its vast resources to infuse the company with fresh talent and a renewed sense of "cool." Others wonder if Apple hasn't gone off the deep end. Techonomy's David Kirkpatrick appeared on Bloomberg Surveillance Thursday to talk about Apple's acquisition, calling it a "smart move" that puts the company in position to broaden its market share. In buying Beats, Kirkpatrick said, Apple will increase its appeal among young people—by way of both Beats' iconic headphones and the "good intellectual DNA" of its co-founders Dr. Dre and Jimmy Iovine.   More

Energy & Green Tech

Techonomic Top 5: Building with Mushrooms, Curbing Food Waste, the Selfie Mecca, and More

When you want to make a mushroom omelet, you usually cut off the stems and use the caps—the tastiest, most tender part of edible fungi. But when it comes to putting mushrooms to more utilitarian use, the web of roots called mycelium has been getting a lot more love. Paul Stemets, author of “Mycelium Running: How Mushrooms Can Help Save the World” has prototyped medicinal applications from fungi, including small pox, HIV, and malaria treatments, and used mushroom enzymes to clean up contaminated soil. Now he’s developed a building material that attracts and kills termites. Meanwhile, a company called Ecovative Design is using mycelium to make mushroom foam for packaging (Dell uses the stuff to ship its computer servers) and building insulation that’s grown between walls instead of injected or installed.   More

E-Commerce Techonomy Events

Shutterstock’s Jon Oringer on Data, Disruption, and Network Effects

At its core, our stock photography agency, Shutterstock, is a technology company. Forty percent of our nearly 300 employees are technologists—programmers, product specialists, and data scientists. People all over the world depend on us every day for images, videos, and instruction, or as a source of income for licensing their own creative work. But we’re essentially in the business of building two-sided marketplaces that are driven by network effects. Our business leverages data and network-effect mechanics to disrupt and grow.   More

Business

Campaigns Use Social Media to Lure Younger Voters

This presidential campaign has taken social media to a new level, expanding beyond Facebook and Twitter and into the world of Pinterest, Instagram, Flickr, Tumblr, and Spotify. Both camps are reaching out to young voters by employing online tactics, from GIFs to pics. But is Ann Romney’s patriotic cake recipe on Pinterest or the Obama-Biden Spotify playlist enough to woo important swing votes? Both campaigns seem to believe that the more online action, the better.   More

Techonomy Events

Sean Parker: Tech Isn’t Done Revolutionizing Music Industry

In this session from Techonomy 2011 in Tuscon, Ariz., Sean Parker, Managing Partner of Founders Fund and a co-founder of Napster, talks about how he believes technology will revolutionize the music industry, and how companies like Spotify and Napster already have.   More