By offering decision makers rich real-time data, social media is giving some companies fresh strategic insight. In many companies, marketers have been first movers in social media, tapping into it for insights on how consumers think and behave. As social technologies mature and organizations become convinced of their power, we believe they will take on a broader role: informing competitive strategy. In particular, social media should help companies overcome some limits of old-school intelligence gathering, which typically involves collecting information from a range of public and propriety sources, distilling insights using time-tested analytic methods, and creating reports for internal company “clients” often “siloed” by function or business unit. More
Tag Index / Showing 1 - 10 of 21 results for “social media”
How ‘Social Intelligence’ Can Guide Decisions
Contributed by McKinsey & Company | February 13, 2013, 9:50 AM
Social Media’s New Role as a Tool for War
By David Kirkpatrick | February 8, 2013, 12:25 PM 1 Comment
We know the world is awash with new connections and that social media is transforming our social and political landscape. But did you ever think that the CIA may have ways to use social, Skype, and email accounts of officers of unfriendly governments to deliver personal messages and attempt both to track and influence them? This Daily Beast article by Eli Lake explains how the scramble to prevent Syria from using chemical weapons has led to some cutting-edge techniques for intelligence and influence. More
(Via The Daily Beast)
The Facebook Effect, Continued (Highlights)
Techonomy Video | November 13, 2012, 4:46 PM
One company has captivated the world’s attention in 2012, for better or ill. With all the attention on its stock, many lose sight of the central role Facebook plays in social and economic life worldwide. Its progress is often critiqued by Americans, but what matters more for the company is how it does in countries like Brazil, South Africa, and Indonesia, where it’s dominance is even greater. David Fischer and Sam W. Lessin of Facebook talk with Techonomy’s David Kirkpatrick about their company’s vision and plans in this final session of the Techonomy 2012 conference in Tucson, Ariz. More
Business Management Techonomy 2012
Companies Confront the Madness of Crowds (Highlights)
Techonomy Video | November 13, 2012, 3:32 PM
Technology evolves quickly and employees and customers migrate to the new, even while companies stay attached to "legacy" systems. As the digitized crowd gets more capabilities, how do companies react—to communities both inside and outside their walls? The speakers on this Techonomy 2012 session are SoundCloud's Alex Ljung, Rob Tarkoff of Lithium Technologies, and Cisco's Padmasree Warrior. Hugo Sarrazin of McKinsey & Company moderates. More
Techonomy 2012: The Facebook Effect, Continued
Techonomy Video | November 13, 2012, 3:08 PM
One company has captivated the world’s attention in 2012, for better or ill. With all the attention on its stock, many lose sight of the central role Facebook plays in social and economic life worldwide. Its progress is often critiqued by Americans, but what matters more for the company is how it does in countries like Brazil, South Africa, and Indonesia, where it’s dominance is even greater. David Fischer and Sam W. Lessin of Facebook talk with Techonomy's David Kirkpatrick about their company's vision and plans in this final session of the Techonomy 2012 conference in Tucson, Ariz. More
Techonomy 2012: Companies Confront the Madness of Crowds
Techonomy Video | November 13, 2012, 6:11 AM
Technology evolves quickly and employees and customers migrate to the new, even while companies stay attached to “legacy” systems. As the digitized crowd gets more capabilities, how do companies react–to communities both inside and outside their walls? The speakers on this Techonomy 2012 session are SoundCloud's Alex Ljung, Rob Tarkoff of Lithium Technologies, and Cisco's Padmasree Warrior. Hugo Sarrazin of McKinsey & Company moderates. More
Hugo Sarrazin at Techonomy 2012: Social is an Enterprise Feature
Techonomy Video | November 12, 2012, 6:05 PM
Hugo Sarrazin, Senior Partner at McKinsey & Company, speaks at Techonomy 2012 in Tucson, Ariz. More
Live Blog From Techonomy 2012 – Monday, Nov. 12
By Sarah Evelyn Harvey | November 12, 2012, 10:20 AM
Welcome to the second day of Techonomy 2012, a conference about how the exponential pace of technology process makes possible a new world. We are gathering a diverse group of expert voices for a multidisciplinary dialogue about creating a better future. Today is the second day of the three-day event, and topics include the geo-engineering, China and Africa as new frontiers, U.S. competitiveness, and robots! More
Digital Manufacturing Techonomy 2012
Why Making Things Still Matters
By Stephen Hoover | November 10, 2012, 12:31 PM
Innovation and the desire for innovation are nationally and globally pervasive. But by any measure of geographic or economic density, most of us still see Silicon Valley as the leader and lodestar of innovation. It’s interesting to take a moment and reflect on the very name Silicon Valley. It is, after all, named after a chemical element and a technology for making things. At its roots, Silicon Valley was about making transistors, integrated circuits and chips, and, of course, the application of these for computing and software. More
Techonomy Needs Your Input: What Makes a Company Techonomic?
By David Kirkpatrick | November 9, 2012, 12:06 PM 11 Comments
As our annual conference approaches in Tucson, Techonomy Media seeks to broaden its scope and impact. We want to further highlight the opportunities and challenges for business in a world being transformed by technology. We need your help as we crowdsource an important brainstorming exercise. We want to figure out more exactly what characteristics make a company tech-savvy, forward-looking, and resilient. We see every industry's dynamics being turned upside down by the Internet, by empowered consumers, by data, and by entrepreneurial insurgents. We say every company ought to be a technology company, and like to talk about "techonomic" companies, but what exactly do you think that means? What is a techonomic company? More
