Tag Index  /  Showing 1 - 18 of 18 results for “social media”

Business

Four Reasons Facebook Became a Colossus

The first time I met Mark Zuckerberg I told him he seemed like a natural CEO. He acted offended. "I never wanted to run a company," he said bluntly. Then he added, perfunctorily, "A business is a good vehicle for getting stuff done." But that was September 2006. Facebook was just two-and-a-half years old. He impressed me so much I went back and wrote a column for Fortune, where I worked, entitled Why Facebook Matters. Now the company is ten. (It launched February 4, 2004.) Zuckerberg is 29, not 22. He is no longer embarrassed to be a businessman. By a lucky coincidence of timing, Facebook's quarterly results announced just last Wednesday were spectacular. As the company hits this historic landmark, its financial foundation is provably rock-solid.   More

Analytics & Data E-Commerce Partner Insights

How Businesses Get ROI from Social Sharing

Social-media-savvy businesses are turning their best customers into direct sales forces online. By leveraging the social networks of their biggest brand advocates, retailers can extend the reach of their product promotions. It’s word-of-mouth advertising at a massive scale. Some companies have been using this “social sharing” approach for several years to build brand awareness and drive sales. Until lately, though, such initiatives were hampered by unsophisticated methods for managing and engaging customers as well as tracking return on investment. Now, new tools and apps are available to develop a smart social sharing strategy that enhances customer experience while providing true ROI data based on sales conversions.   More

Business Security & Privacy

Kirkpatrick: Privacy Lawsuit Won’t Slow Facebook’s Momentum

Two California Facebook users have sued the social network for violating their right to privacy—and profiting from it. Plaintiffs argue Facebook is secretly intercepting users’ private messages and scanning them for links to third-party websites, then selling that data to advertisers and marketers seeking to better target consumers. Facebook denied the allegations, saying they are “without merit.” David Kirkpatrick, Techonomy CEO and Bloomberg contributing editor, appeared on Bloomberg West last Thursday to talk about the privacy lawsuit and what ramifications it could have for the popular social media platform.   More

Media & Marketing Partner Insights

Action! Roll ‘em: Personal Video Poised to Take Off

Video has become as simple for ordinary consumers to create as snapping a photo. But while digital snapshots have become so ubiquitous that they have morphed from a kind of consumer "art" into routine day-to-day communication, that sort of transformation has yet to occur with video. The success on Twitter of Vine, which allows the creation of 6-second repeating videos, suggests such a transition may loom. Now Instagram, too, enables short videos. The raw materials are in place, and the consumer will to change behavior seems to be emerging. This new report from GigaOm research evaluates the factors that may enable the rise of more polished, convenient, everyday videos that could rival stills as a routine tool for consumer communication and expression.   More

Partner Insights

How ‘Social Intelligence’ Can Guide Decisions

By offering decision makers rich real-time data, social media is giving some companies fresh strategic insight. In many companies, marketers have been first movers in social media, tapping into it for insights on how consumers think and behave. As social technologies mature and organizations become convinced of their power, we believe they will take on a broader role: informing competitive strategy. In particular, social media should help companies overcome some limits of old-school intelligence gathering, which typically involves collecting information from a range of public and propriety sources, distilling insights using time-tested analytic methods, and creating reports for internal company “clients” often “siloed” by function or business unit.   More

Security & Privacy

Social Media’s New Role as a Tool for War

We know the world is awash with new connections and that social media is transforming our social and political landscape. But did you ever think that the CIA may have ways to use social, Skype, and email accounts of officers of unfriendly governments to deliver personal messages and attempt both to track and influence them? This Daily Beast article by Eli Lake explains how the scramble to prevent Syria from using chemical weapons has led to some cutting-edge techniques for intelligence and influence.   More

Manufacturing Techonomy Events

Why Making Things Still Matters

Innovation and the desire for innovation are nationally and globally pervasive. But by any measure of geographic or economic density, most of us still see Silicon Valley as the leader and lodestar of innovation. It’s interesting to take a moment and reflect on the very name Silicon Valley. It is, after all, named after a chemical element and a technology for making things. At its roots, Silicon Valley was about making transistors, integrated circuits and chips, and, of course, the application of these for computing and software.   More

Techonomy Events

Techonomy Needs Your Input: What Makes a Company Techonomic?

As our annual conference approaches in Tucson, Techonomy Media seeks to broaden its scope and impact. We want to further highlight the opportunities and challenges for business in a world being transformed by technology. We need your help as we crowdsource an important brainstorming exercise. We want to figure out more exactly what characteristics make a company tech-savvy, forward-looking, and resilient. We see every industry's dynamics being turned upside down by the Internet, by empowered consumers, by data, and by entrepreneurial insurgents. We say every company ought to be a technology company, and like to talk about "techonomic" companies, but what exactly do you think that means? What is a techonomic company?   More

Government

What Social Media Told Us on Election Day

Tuesday was not only a big win for the Democratic party but also for social media. From campaign organization to mobilization of people to polling stations, Twitter and Facebook drew massive amounts of participation around yesterday's election. Facebook recorded over 9.6 million users who specified that they voted on election day. Of these users, 65% were female voters, and 31% were between the ages of 25 and 34. Meanwhile Twitter witnessed the highest spreading piece of content to ever be recorded on the network. A Tweet that included a photo of the Obama's hugging became the most viral Tweet we've ever seen, gaining over 300,000 retweets within an hour, surpassing @longcat111's long-lasting rule as the most RT'd tweet by a longshot.   More

Business

Campaigns Use Social Media to Lure Younger Voters

This presidential campaign has taken social media to a new level, expanding beyond Facebook and Twitter and into the world of Pinterest, Instagram, Flickr, Tumblr, and Spotify. Both camps are reaching out to young voters by employing online tactics, from GIFs to pics. But is Ann Romney’s patriotic cake recipe on Pinterest or the Obama-Biden Spotify playlist enough to woo important swing votes? Both campaigns seem to believe that the more online action, the better.   More

Business

Nate Silver Leads a New Era of Techonomic Poll Tracking

The 2012 Techonomy conference will be held Nov. 11-12, so the results of the presidential election are certain to loom large. One aspect of electoral politics that's been transformed by the influence of tech and the Internet is polling—and its amplified impact on the national discourse.   More

Government Partner Insights

2012 – The Social Media Election

After it was over, the 2008 U.S. presidential election came to be known as "the social media election"—a nod to the Obama team's tech-savvy use of the Internet to raise money and build its grassroots network. But today, with the current presidential election campaigns going into overdrive, few would dispute that 2012 is the year social media in politics has truly come of age.   More

Government

Can Twitter Hold Out as Defender of Free Speech?

Twitter's chief lawyer, Alexander Macgillivray, believes that defending free speech is smart business. The company has been tenacious in its efforts to keep governments' prying eyes away from its users' content, and is still resisting a Manhattan court order to turn over the account activity of an Occupy protestor. "We value the reputation we have for defending and respecting the users' voice," says Macgillivray. But Twitter may soon face pressures, both financial and regulatory, that render such customer-facing idealism inoperable. Industry observers wonder how the company will navigate corporate responsibility in an Internet era.   More

Government

Social Media Fuels Hopes for Civil Society in Russia

So what’s Europe’s largest Internet economy: Germany? The United Kingdom? France? Since last year, Russia is top of the heap—at least in terms of users, according to Internet metrics experts ComScore. More important, Russia’s online market is still growing rapidly, its social media scene is vibrant—and the big players are all homegrown.   More

Security & Privacy Techonomy Events

Autonomy CEO Mike Lynch on Transparency and Privacy

In this session from Techonomy 2011, in Tuscon, Ariz., Techonomy's David Kirkpatrick talks to Mike Lynch, CEO of Autonomy, about how technology is changing the realms of transparency and privacy. Lynch claims that evolving technology will make it nearly impossible for anyone's actions to go unnoticed.   More

Media & Marketing Techonomy Events Video

McKinsey’s Bertil Chappuis Maps Five Trends in Mobile, Social, and Video

In this 10-minute talk from Techonomy 2011 in Tuscon, Ariz., Bertil Chappuis, Senior Partner at McKinsey & Company Inc., outlines five US trends in mobile, social media, video, and communication that were identified by iConsumer, the company's consumer insight asset.   More

Business Techonomy Events

Sprint’s Dan Hesse on Social Media and Consumer Empowerment

In this session from Techonomy 2011 in Tuscon, Ariz., Techonomy's David Kirkpatrick asks Dan Hesse, CEO of Sprint Nextel Corporation, how the corporate landscape has changed since the rise of consumer empowerment through social media and the Internet.   More

Business Techonomy Events

Miles Beckett of EQAL on Breaking the Rules

In this short talk from Techonomy 2011 in Tuscon, Ariz., Miles Beckett, CEO of EQAL, talks about how he took charge of his life by quitting medicine to do what he really loves. After years of medical training and practice, Beckett realized that in order to be happy, he needed to embrace his creativity. He launched the webisode series Lonelygirl15 in 2006, and went on to create EQAL, a media company that manages brands and celebrities.   More