Tag Index  /  Showing 1 - 9 of 9 results for “Pinterest”

Media & Marketing

Critics Say Andreessen’s Analysis of the News Industry Is Broken

It’s doubtful that any publisher in the world was enlightened by venture capitalist Marc Andreessen’s recent blog post pronouncing that “the news business is a business like any business” and that “the news industry is going through a fundamental restructuring and transformation, for worse and for better.” But many likely wonder how he can be “more bullish about the future of the news industry over the next 20 years than almost anyone [he knows],” and why he envisions exponential growth in the next decade.   More

Analytics & Data E-Commerce Partner Insights

How Businesses Get ROI from Social Sharing

Social-media-savvy businesses are turning their best customers into direct sales forces online. By leveraging the social networks of their biggest brand advocates, retailers can extend the reach of their product promotions. It’s word-of-mouth advertising at a massive scale. Some companies have been using this “social sharing” approach for several years to build brand awareness and drive sales. Until lately, though, such initiatives were hampered by unsophisticated methods for managing and engaging customers as well as tracking return on investment. Now, new tools and apps are available to develop a smart social sharing strategy that enhances customer experience while providing true ROI data based on sales conversions.   More

Learning

In Chicago, It’s Hot to Study How People Interact Online

People who build technology want you to have the most simple—and emotionally satisfying—experience possible. That's why more and more students are studying UX, or user experience, design. There are many subtleties in how understanding how users interact with technology and how to create user-friendly products. The field of UX design is often described as how and why things work. And Chicago is becoming a hotbed for studying it.   More

Finance Internet of Things

A16Z’s Chris Dixon on the Internet of Locks, Cars, New York, and Everything Else

Chris Dixon is a New York guy with a degree in philosophy from Columbia University. He’s also, as of last fall, a partner at hot Silicon Valley venture capital firm Andreessen Horowitz (which shortens its name to A16Z—16 is the number of letters between the A and the Z). All in all, that gives him a pretty interesting point of view on the big technology shift that’s being labeled the Internet of Everything (IoE). Dixon already has quite a track record as an investor and entrepreneur. He co-founded Hunch, which eBay bought for $80 million in 2011, and then started Founder Collective, a seed-stage venture fund. Alone or with a fund, he’s been an early-stage investor in Kickstarter, Pinterest, Foursquare, Dropbox, and Warby Parker.   More

Business

Company Perks Are the New Lure for Startup Employees

Pay and location will always matter when considering a job, but perks matter too. While great perks have been confined to giant companies or the most well-funded startups, now any company can offer them. It's a potent new way to attract talent. San Francisco-based AnyPerk sets out to level the perk playing field by providing smaller companies with access to benefits traditionally offered only by giants like Google. Smaller companies including Pinterest and Pandora are using AnyPerk to offer employees deals and to promote company welfare.   More

Media & Marketing

Tapiture Bets Men Will Say, “Hey Dude Check This Out”

Young men are not a priority target for most e-marketers, but Leo and John Resig believe they have created a captive male audience that is eager to spend. The two brothers recently founded Tapiture, a “Pinterest for males,” that has quietly attracted over 1.5 million unique visitors in just a couple of months. Much like Pinterest, Tapiture allows users to browse through a mosaic of photos uploaded by other users and “tap” the ones they like (the equivalent of “pinning”).   More

Learning

$97,500 for an Online Degree? 2U Is Worth It, Say Students

Still think college degrees earned online are universally cheaper and less esteemed in the job market than traditional ones? In the case of graduate degrees offered by universities collaborating with a company called 2U, you’d be dead wrong.   More

Business

Campaigns Use Social Media to Lure Younger Voters

This presidential campaign has taken social media to a new level, expanding beyond Facebook and Twitter and into the world of Pinterest, Instagram, Flickr, Tumblr, and Spotify. Both camps are reaching out to young voters by employing online tactics, from GIFs to pics. But is Ann Romney’s patriotic cake recipe on Pinterest or the Obama-Biden Spotify playlist enough to woo important swing votes? Both campaigns seem to believe that the more online action, the better.   More

Finance Startup Culture

The Andreessen Horowitz Effect

In the three short years since Marc Andreessen and Ben Horowitz set up shop as venture capitalists on Sand Hill Road, they’ve already established Andreessen Horowitz as one of the top VC firms in Silicon Valley, right up there with Accel, Benchmark, Greylock, Kleiner, and Sequoia. Some would argue that it is the top firm. They’ve raised $2.7 billion across three funds and they somehow seem to get into every deal that matters. The Andreessen Horowitz portfolio includes such marquee names as Skype, Instagram, Twitter, Foursquare, Pinterest, Airbnb, Fab, Groupon, and Zynga.   More