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Business E-Commerce

Amazon Pushes E-tailers to Deliver Instant Gratification

Retailers big and small are trying to chip away at Amazon's growing competitive edge, in some cases even if it cuts into their own profits. A number of stores and e-commerce sites now offer same-day delivery as a way to ward off Amazon's incursion into the realm of immediate gratification—one of the few remaining advantages of brick-and-mortar shopping. With Amazon hinting at expanded same-day shipping services, small companies like Shoptiques, along with bigger fish like Walmart, Macy's, and Target, are exploring ways to offer same- or next-day delivery to their online customers.   More