Tag Index  /  Showing 1 - 6 of 6 results for “augmented reality”

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Techonomy’s Top 5 Articles for 2016

Techonomy's five most-viewed stories included reports about our historic conversation with Mark Zuckerberg, a research psychologist's analysis of why so many White Americans support Trump, a trenchant set of predictions about VR and AR, and two of our many articles on healthcare. One explains why Singapore is becoming a digital health hub, and the other examines the rich potential of data.   More

Business

How Real is Virtual Reality?

Few technologies have raced through the hype cycle in such a short time as Virtual, Augmented and Mixed Reality. All three make digital information not just interactive, but immersive. We look at various approaches, but conclude that VR, AR and MR will likely trigger a fundamental shift in our relationship with technology.   More

Arts & Culture Society

Reflections from Ross: Go Pokémon!

In under a week, Pokémon Go has taken over phones - and lives - everywhere. As the world scrambles to catch Doduos and Bulbasaurs, our program director gives the game a try on the streets of New York City. It may be buggy, and it's certainly distracting, but could Pokémon Go be ushering in a new era of mass consumption for augmented reality? And just why, exactly, has the nostalgia-driven remake of a Gameboy classic taken over the mobile world?   More

Arts & Culture Learning Manufacturing

Five Ways AR and VR Will Improve Our Current Reality

A flood of investments into the new tools of reality continues to fuel innovation. Virtual and augmented reality, from the original Google Glass to the latest Oculus Rift, has continually shaped the technology market,and will grow substantially in the coming years. AR and VR will impact the world around us in a number of interesting—and beneficial—ways. Here are five things to look forward to.   More

Business

As Augmented Reality Blurs Lines, How Will Companies Respond?

Last summer, the rapper Tupac Shakur gave a surprise performance at the Coachella music festival in Indio, California, to an extremely enthusiastic crowd. The performance was stunning for two reasons. First, Shakur wasn’t listed on the line-up, and second, he has been dead for over a decade. Shakur’s postmortem performance was made possible by a computer-generated image of him paired with extremely high quality projection technology. Last month we wrote about the importance of face-to-face interactions. As technology permeates every aspect of our lives, however, the line between the physical and virtual worlds is increasingly blurry.   More

Media & Marketing

Real or Rendered? How 3D Imagery Is Changing the Way You Shop

The next time you shop for a vehicle, flip through a furniture catalog, or look at clothing online, the images you see may not be photography, but rather a collection of pixels assembled by an artist on a computer screen.   More