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Power to the Period People

Why have we seen almost no innovation in the feminine hygiene space? Mostly because we even feel the need call it “feminine hygiene” at all, softening our speech with terms like “that time of the month” and “women’s troubles” to cover up the embarrassment. The taboo of menstruation means innovators feel uncomfortable tackling its management, leaving today’s women and girls stuck with basically the same products available to them 75 years ago. One company is working to change that: Thinx.   More