Tag Index  /  Showing 1 - 2 of 2 results for “Added Value”

Media & Marketing

Empowering Women One Brand at a Time

Women are everywhere. No surprise, right? They do, after all, make up 50 percent of the world’s population. Yet, everywhere we look, women are a topic of conversation. Michelle Obama’s outfit choices on a recent tour of Japan are proclaimed to break down female stereotypes. Sweaty, jiggling, and fabulous women exercising on our screens chant “This girl can.” A woman’s mob killing in Afghanistan sparks a global #JusticeForFarkhunda movement. The banning of "India’s Daughter," a documentary about the gang rape in Delhi, raises hackles across the globe. Meanwhile, Ellen Pao's lawsuit against venture capital firm Kleiner Perkins sheds light on sexism in Silicon Valley, even if she lost.   More

Analytics & Data

How Smart Data Can Develop Socially Conscious Brands

“Big Data” and “Social Good” may be the yin and yang of tomorrow’s most successful brands. Both are recognized as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing. The growing expectation that brands make meaningful contributions to the world pressures marketers to find profitable ways to do good.   More