Brooks Bell is the founder and CEO of Brooks Bell Inc., the premier firm focused exclusively on enterprise-level testing, personalization, and optimization services. She launched the company in 2003 by combining her study of psychology with a passion for digital design. In doing so, Brooks became a pioneer in bringing the scientific disciplines of A/B testing and optimization to the traditionally subjective field of marketing. Since then, she has worked to grow the company and develop its culture—efforts that were recognized with “Best Place to Work” awards in 2012, 2013, and 2014. Brooks has been included in such lists as “40 Under 40” by the Triangle Business Journal and “Top 50 Entrepreneurs” by Business Leader, and was recently named to the board of the Digital Analytics Association. She has appeared in Inc. Magazine, Forbes, the Washington Post, and Techonomy, among other publications. A regular speaker, Brooks has been a keynote, presenter, and panelist for organizations such as the Wharton School of Business, Duke University, Click Summit, Techonomy, eMetrics, Conversion Conference, Internet Summit, and many more. A passionate entrepreneur, Brooks co-founded HQ Raleigh and ThinkHouse Raleigh—two communities that help empower and cultivate companies that produce long-term job growth and positive social impact.