Brooks Bell began her career as a serial entrepreneur when, with no trainng, she co-founded a web development company while she was still in college at age 20. Within a year of starting the company, she landed AOL as a client and led the design of several high-profile projects, including the redesign of AOL’s main web registration process.
In late 2003, she leveraged her AOL experience and founded an independent conversion optimization firm called Brooks Bell, Inc. Her firm focuses exclusively on bringing the scientific disciplines of testing and optimization to the traditionally subjective field of marketing. Using analytics and the quantitative principles of testing, Brooks Bell has improved conversation rates for brands such as Adobe, Brooks Brothers, Charles Schwab, Comcast, Chase, and Time Warner Cable.
Today, Brooks Bell employs a team of testing experts and is based in Raleigh NC. In addition to her work with her company, Brooks volunteers her time to support young entrepreneurs and women in business. She speaks regularly on the topics of entrepreneurship, analytics, and marketing, and serves as a judge and mentor for Duke University’s entrepreneurship programs. She is also the Founder and Chair of the annual Click Summit.