Margaret Herndon, Head of Marketing and Communications for Ericsson in North America, is responsible for leading the marketing and communications strategy to support regional business objectives in the United States and Canada. She also oversees the development of the company’s brand to strengthen Ericsson’s position as a global transformation leader in the ICT industry.
Prior to joining Ericsson in 2015, Herndon served as the Vice President of Global Marketing for Avigilon Corporation, where she was responsible for leading Avigilon’s communications and marketing strategy. Previously, Herndon spent 10 years at Hewlett Packard (HP), holding senior leadership positions in software, enterprise services and the corporate marketing divisions of the company. In these roles, she led marketing and product marketing teams tasked with creating strategy, messaging and global launch campaigns targeting a C-level audience.
Herndon holds a Bachelor of Science degree in French and Japanese from Georgetown University and an MBA in Marketing and Entrepreneurship from Columbia University in New York City.