Kaela Worthen Gardner is the marketing manager at reddit, one of the 100 most-visited sites in the world with more than 80 million unique visitors each month. “The front page of the internet,” as reddit is known, brings users together in a unique way to find, share, discuss, and create the best content on the Web. Its users have been influential in creating a new era of citizen journalism and activism.
Kaela has spent her career exploring the balance between journalism and marketing. As a journalist with over 100 published articles, she has worked in the evolving print and online industry and effected changes to help niche content producers stay afloat in an increasingly competitive market. Her current primary interest is in marketing, where she focuses on connecting small, specialty product vendors with narrow market segments.