Jay Hallberg co-founded Spiceworks in 2006 with the goal to simplify “everything IT” for the world’s small and medium-sized businesses. The company adopted a crazy idea for business software: give it away for free and monetize with ads and e-commerce. The strategy worked and Spiceworks has grown into the world’s social business network for IT and is often called “the Facebook of IT.” By combining IT management apps, a Facebook-like community, and IT purchasing, Spiceworks helps over 1.6 million IT professionals discover, buy, and manage $275 billion worth of technology products and services each year. Jay frequently speaks on monetizing social networks, B2B social marketing, and SMB IT trends at top industry events, including the IAB, Cloud Computing Expo and Web 2.0 Summit, among others. His commentary has also appeared in top publications, such as The New York Times, The Wall Street Journal and Investor’s Business Daily.