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Jay Baron

President and CEO, Center for Automotive Research

Jay Baron leads the Manufacturing Engineering and Technology group at the Center for Automotive Research (CAR), and is also the President, CEO, and Chairman of the Board.  Jay’s research has involved automotive tooling, vehicle assembly, process validation, and competitive evaluation of technologies involving advanced light-weight material processing and business case assessment. Prior to his current position, Jay was an associate research scientist at the University of Michigan.  While there, he developed new tooling tryout techniques to accelerate new vehicle launches while improving automotive body quality and reducing cost.  He introduced new analysis methods for assessing the correlation between tryout, stamping and body assembly processes.  Jay also led several global benchmark efforts for various technologies, such as laser welding, high strength steel, weld-bond adhesives, low-volume tooling design and materials. Most recently, Jay has been involved with the identification and evaluation of technologies that contribute to improved fuel economy.  In 2010, he co-authored, “Assessment of Fuel Economy Technologies for Light-Duty Vehicles,” published by the National Research Council.  Using data from this NRC publication, he co-authored, “The U.S. Automotive Market and Industry in 2025,” published by the Center for Automotive Research.  Jay continues to provide numerous presentations and seminars on automotive manufacturing and global trends. Jay has a Ph.D. and a master’s degree in industrial and operations engineering from the University of Michigan and an M.B.A. from Rensselaer Polytechnic Institute.