Erik Brynjolfsson

Director, MIT Center for Digital Business

At MIT, Erik Brynjolfsson serves as the Director of the Center for Digital Business, the Schussel Family Professor, and the Chairman of the MIT Sloan Management Review. His research examines the effects of information technologies on business strategy and performance, Internet commerce and intangible assets. Professor Brynjolfsson’s research explores the productivity contributions of IT and the complementary role of organizational capital. He has also quantified the value of online product variety, known as the “Long Tail” and developed bundling models for information goods. His recent work uses fine-grained nanodata to understand digital information flows and their relationships to information worker productivity. Erik has received numerous awards and patents for his research and has been called one of five e-business visionaries by Business Week and was rated of the top two most influential IT researchers in a poll of business executives. He has also authored or co-authored several books including Wired for Innovation: How IT is Reshaping the Economy.