An expert in corporate and CEO reputation and thought leadership, Carol Ballock leads Weber Shandwick’s Executive Equity & Engagement group. Executive Equity & Engagement is a process to build and leverage executive reputation in support of key business goals and strategies. She also leads the team within Weber that helps companies identify the most influential scorecards and awards to proactively manage and build company and executive reputation. Carol is architect of the industry’s first survey to rank most valued conferences by CEOs and C-suite executives. She also consults with many of the world’s top forums on strategies to boost their relevance and value proposition to the C-suite community. Prior to joining Weber Shandwick in 2011, she was Managing Director at Burson-Marsteller where for more than a decade she led the firm’s CEO and executive thought leadership practice.