Bertil Chappuis is a director in the Silicon Valley office of McKinsey & Company. He leads McKinsey’s North American consumer tech, telecom, and media practice, for which he leads the firm’s knowledge effort on iConsumer, which explores evolving digital consumer behaviors. For the past 18 years, Bertil has served several of the leading high tech companies in the world. Bertil’s client work has run the gamut of strategy, organization, and operations work, including major, multi-year corporate transformations. Bertil is a counselor to several leading CEOs and CFOs in the high tech industry, and has served some of his clients for over 12 years. In addition, Bertil has a keen interest in education and has served the highly regarded Palo Alto School District. Prior to McKinsey, Bertil was an entrepreneur in Silicon Valley, and also worked in venture capital. He holds an M.B.A. from Stanford and B.S. and M.S. degrees in engineering from MIT. Bertil and his wife Carmen live in Palo Alto and have three children.