Alex Yoder is CEO of Webtrends, a web analytics company that helps marketers create, measure and improve campaigns for more than 7,000 brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobas. Yoder is responsible for worldwide operations and the overall strategic vision. Prior to his appointment as CEO, Yoder spent the past seven years serving in management positions at Webtrends, with his last role being VP of sales, North America. His time at Webtrends tops off more than 20 years of global business experience, spanning leadership roles across sales, marketing and operations. Yoder has also served as VP of sales for Touch Clarity, a behavioral targeting company. He holds a B.A. from Whitman College.