Alex Southern leads business development initiatives for Midcoast, a Detroit-based creative studio, and in 2011 founded GrowDetroit, a nonprofit organization dedicated to helping foster Detroit’s emerging entrepreneurial and startup community. Alex has been involved in the Internet space for a decade, working with startups and established businesses on their marketing and operational strategies. He was a marketing executive at ViSalus, a technology-driven nutrition startup that markets supplements, energy drinks, and weight management products. The company’s Body by Vi Challenge has donated nearly 1 million meals to children and families in need. Previously, he served as associate editor of DBusiness, a leading business publication, where he reported on emerging Detroit startups and technology-based companies.