Business Media & Marketing Techonomy Events

Sprint’s Dan Hesse on Giving His Company a Public Face

In this session from Techonomy 2011 in Tuscon, Ariz., Dan Hesse, CEO of Sprint Nextel Corporation, explains how endowing a company with a distinct personality, and literally giving it a human face, can be a powerful business decision. A 2008 ad campaign that featured Hesse as a spokesperson for Sprint on television helped improve the company's reputation.   More

Media & Marketing Techonomy Events Video

McKinsey’s Bertil Chappuis Maps Five Trends in Mobile, Social, and Video

In this 10-minute talk from Techonomy 2011 in Tuscon, Ariz., Bertil Chappuis, Senior Partner at McKinsey & Company Inc., outlines five US trends in mobile, social media, video, and communication that were identified by iConsumer, the company's consumer insight asset.   More

Business Media & Marketing Techonomy Events

Sprint’s Dan Hesse on Why Consumers Still Don’t Dictate Product Development

In this session from Techonomy 2011 in Tuscon, Ariz., Dan Hesse, CEO of Sprint Nextel Corporation, argues that even though consumers now play a big roll in improving customer service via social networks, they still don't dictate new product development.   More