Techonomy asked Forbes CEO Mike Perlis, Thomson Reuters's ex-CEO Tom Glocer, and Huffington Post CEO Jimmy Maymann: Is content king, or has it been trumped by distribution? In this video, one of them says that if media models don't shift, we could end up in a world of mindless cat videos. More
Media & Marketing Partner Insights
Spoiler Alert: Mobile Moviegoers Are the Biggest Movie Enthusiasts
Today, with the help of their smartphones and tablets, moviegoers can stay on top of the latest movie trends in real time, purchase tickets on the go and even post their own reviews on social networks before the closing credits roll. Overall, mobile-connected moviegoers are bigger movie enthusiasts than the average U.S. moviegoer, according to Nielsen NRG’s 2012 American Moviegoing report. They spend more, consume more content and are more actively engaged in the moviegoing process. Smartphone and tablet owners are heavier moviegoers than average, attending 9 percent and 20 percent more movies overall in the past year, respectively. In terms of size, 69% of moviegoers own a smartphone and 29% own a tablet, with 23% owning both devices. More
Tapiture Bets Men Will Say, “Hey Dude Check This Out”
Young men are not a priority target for most e-marketers, but Leo and John Resig believe they have created a captive male audience that is eager to spend. The two brothers recently founded Tapiture, a “Pinterest for males,” that has quietly attracted over 1.5 million unique visitors in just a couple of months. Much like Pinterest, Tapiture allows users to browse through a mosaic of photos uploaded by other users and “tap” the ones they like (the equivalent of “pinning”). More
E-Commerce Media & Marketing Techonomy 2012
Shopping Outside the Box (Highlights)
Mobile, responsive, and proactive—how will data and new ways to spend money transform commerce and retail? PayPal’s James Barrese, Dan Schulman of American Express, Walmart’s Gibu Thomas, and Erick Schonfeld of DEMO gather at Techonomy 2012 in Tucson, Ariz., to discuss. More
Media & Marketing Techonomy 2012
Tech Trends For Marketers to Watch in 2013
Here are a few top picks for trends and technologies that marketers should be on the lookout for. They’re not the obvious predictions, like using social media to engage external audiences or the growth of mobile apps. Instead, the top trends for marketers to watch in 2013 include an increase in employee engagement, skyrocketing digital couponing, more focus on real-time analytics, and the rise of corporate journalists. More
Facebook Is Making $3 Million a Day on Mobile Ads
Who says Facebook isn’t making any money? On Tuesday afternoon Mark Zuckerberg announced that the company is making $3 million per day in revenue from Facebook’s flagship mobile ad product, Sponsored Stories. Add in the revenue from Sponsored Stories on desktop and the figure rises to $4 million per day. More
Can Facebook Make Mobile Its Gold Mine?
Facebook has "finally gotten religion about the need to really focus on revenue and profit," says Techonomy Founder David Kirkpatrick in a recent interview on Bloomberg TV. Facebook has always focused more on its product and user satisfaction than monetization, but Kirkpatrick thinks it's taken the company too long to recognize that "everything is going mobile." Still, he believes mobile ads will be an effective revenue stream for the company. "Everybody's in the first inning of figuring out mobile advertising," he says. "This is a gold mine, but the problem is you've got to convince consumers that it's OK to get more data about them, because if you do, you can give them information that they perceive as useful." More
The Internet’s Most Powerful Business Journalist: Dan Roth of LinkedIn
Forget the Wall Street Journal or The Economist—according to Business Insider, the most powerful business journalist on the Internet is Dan Roth, the executive editor of LinkedIn. Roth oversees and aggregates LinkedIn Today, which brings top headlines to the site's 175 million-plus members. More
Real or Rendered? How 3D Imagery Is Changing the Way You Shop
The next time you shop for a vehicle, flip through a furniture catalog, or look at clothing online, the images you see may not be photography, but rather a collection of pixels assembled by an artist on a computer screen. More
Deciphering Facebook’s Ad Exchange
Facebook is still formulating ways to leverage its massive user base (which just surpassed one billion) to create new models for ad revenue. The launch this summer of its own ad exchange was a step in that direction, albeit one that draws on precedents established by Web publishers like Yahoo and AOL. How does the Exchange actually work? Peter Kafka of AllThingsD asked Triggit CEO Zach Coelius to lay out the basics. Judge for yourself how successful he is in translating ad-tech speak into plain English. More
